
Simply put, a Sustainable Competitive Advantage provides superior business results versus competition through greater efficiency and/or a valuable, differentiated, customer offer. It has to be durable, so it lasts over time, and it has to be difficult to imitate, so the competition can’t easily copy it. It often results from continuous innovation, so [...]

Business schools teach that the best measure of the value of a business is the cash that’s generated by the business. This is usually defined as the net present value (NPV), or the current value of the cash flow the business will generate in the future. So according to the textbooks, selecting between [...]
In the previous post I probably left out the obvious, which is that the best source of information about your customer is your customer. Collaborating with customers to optimize your respective supply chains or manufacturing processes can allow you to build stronger customer relationships and loyalty based on more than just price. But [...]
Welcome to OctoBlog, a great place to discuss business strategy.
Business Strategy can be lots of things. It can be innovative, adaptive, corrective, offensive, defensive, agressive or disruptive. Sometimes it’s geographic, national, local, regional, international or even global. It’s usually long term, often medium term, but in a pinch it can [...]


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